The Red Bow Gift Card is a gift card that can currently be purchased at Build-a-Bear Workshop.
Official Description Edit
"Give the gift of FUN with a Bear Bucks© gift card. Choose the amount you would like loaded onto this plastic gift card." 
The Red Bow Gift Card is a red card that has a white bow illustrated on it. In the bottom right hand corner of the Red Bow Gift Card, the Build-a-Bear Workshop wordmark can be seen.